Yesterday marked a groundbreaking moment as Zoom Events and Swoogo officially announced their partnership!
We at Xtag, As a proud partner of both amazing companies, are so excited for this partnership. There are invaluable insights to be gleaned here for all #eventprofs.
Here are our key takeaways:
1. 𝐙𝐨𝐨𝐦 𝐄𝐯𝐞𝐧𝐭𝐬 𝐆𝐨𝐞𝐬 𝐀𝐥𝐥-𝐈𝐧: This is a game-changer for countless organizations already leveraging Zoom’s suite. I highly recommend exploring what Zoom Events now brings to the table!
2. 𝐓𝐡𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐢𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Zoom’s choice to join forces with other Eventtech leaders like Xtag and Swoogo underscores a vital lesson. It’s not about having all the solutions in-house but about combining strengths to deliver unparalleled value across the event lifecycle.
3. 𝐀 𝐁𝐫𝐢𝐠𝐡𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐄𝐯𝐞𝐧𝐭𝐬: With Zoom doubling down on supporting in-person and hybrid events, alongside their proven track record in virtual events since 2020, the horizon looks promising. The industry is witnessing significant investments from other giants like HubSpot, signaling a transformative era ahead.
4. 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡: A mere technical link-up between tech firms falls short. What’s needed is a genuine collaboration. Clients should enjoy a flawless experience, one that’s superior to dealing with a single company offering a bundled solution.
5. 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 > 𝐀𝐥𝐥-𝐈𝐧-𝐎𝐧𝐞: This is a hot topic, and many people might disagree with me here. I truly believe that integrated solutions, supported by a strong partnership between the companies behind them, will create a better solution and a better experience for the clients.
Congratulation to the teams at Swoogo and Zoom on this impressive and important milestone. We are sure it’s going to add so much value to many organizations working with Xtag, Zoom Events and Swoogo. and it’s an honor to be part of this journey.
